MWCC participated in the Red Cross's First Toy Drive, together with Madrid Excelente. The campaign was a success, with more than 16,000 toys distributed to children. Evidence shows that purpose-driven companies that manage with values and participate in initiatives such as this one reap clear benefits: greater talent retention, a better working environment, responsible innovation, and a solid reputation based on social trust.

More than 38 companies have joined this initiative, which has made it possible to deliver toys to vulnerable children in the Community of Madrid: Atlético de Madrid, AXA, Daiichi Sankyo España, FTI Consulting, CCEP, FTI Consulting, 3M Iberia, Fundación MTP, HP, IFS, Metro de Madrid, S.A., Trapote grupo, Mondelēz International, Novo Nordisk, Santander España, Volies Global, Seringe, Sorigué, Inetum, The Walt Disney Company Spain, Ibroker, the LEGO Group, Ascensores Express Coca-Cola Europacific Partners.

In 2025, child poverty in Spain remains alarming, affecting approximately 1 in 3 minors (29.2% at risk of poverty or social exclusion). With more than 2.7 million children affected and 14.1% in severe poverty, Spain leads the negative rankings in the European Union. This structural situation severely affects single-parent and large households, limiting access to basic conditions.

Spain also performs poorly in terms of the risk of poverty or social exclusion among children under 18, with 34.6% compared to the European average of 24.2%. Compared to other countries, Spain also has a marked generational gap: the difference between the incidence of poverty or social exclusion among minors exceeds that of adults by more than 10 percentage points, one of the highest rates.

Among the causes that explain this situation, despite having resources comparable to those of other countries, the configuration of social benefits aimed at children, the low amount of resources specifically allocated to them, and the lack of universality reduce their effectiveness. Compared to more robust and widespread models such as those in France, Germany, or the Scandinavian countries, Spain is in an intermediate position that fails to break the negative trend of child poverty—minors living in households below the poverty line. Thus, the tax and transfer system in Spain reduces child poverty by only 1–2 points, while in the reference European countries the impact is 4 to 8 points.

Another factor that explains Spain's difference from Europe is the structural deficit in social housing and affordable rentals. While the European average for protected or subsidized housing is around 7% of the housing stock, in northern and central European countries it ranges from 15% to 25%. However, in Spain, coverage barely reaches 2%. This shortfall exposes households with children to a disproportionate housing burden that erodes their disposable income and amplifies the risk of poverty.

The educational level of parents is another relevant factor. In fact, in Spain, a higher level of parental education does not offer as effective protection as in other European countries: the child poverty rate among children of parents with tertiary education reaches 18.9%, compared to the EU average of 11%.

Let's work together to solve this major social problem that affects us all.