MWCC and Madrid Platform invite Chile as a reference country for the third edition of Madrid Platform


MWCC and Madrid Platform invite Chile as a reference country for the third edition of Madrid Platform

imagen MWCC and Madrid Platform invite Chile as a reference country for the third edition of Madrid Platform

Invest in Madrid has brought together relevant institutional organizations and companies to highlight Madrid’s investment attraction capabilities, as well as Chile’s opportunities as a benchmark economy for opportunities.

  • Madrid is one of the best cities in the world in the main rankings, both for living and for investing and developing businesses. The City Council and the Community of Madrid are committed to attracting investment from Invest in Madrid and Madrid Investment Attraction, and strongly support Madrid Platform as an International Business Hub between Europe and Latin America.
  • The institutional support and active participation of investment companies and organizations is once again unanimous in the third edition of Madrid Platform, which will take place from September 20 to 22, 2023 at the Palacio de Cibeles.
  • Chile, an example of a dynamic and growing economy that is highly attractive to European companies from Madrid, will be a prominent protagonist in the Madrid Platform 2023 programme, where they will publicize the opportunities it offers.
  • Madrid Capital Mundial (MWCC), Madrid Nuevo Norte, Innovation Lab and Fundación Metrópoli have participated in the event, providing examples of innovation and cutting-edge urban solutions and development, one of the relevant sectors of the Madrid Platform.


MWCC and Madrid Platform have held a working meeting between various business and institutional organizations to highlight the qualities of Madrid as a reference city for investment and business, as well as to analyze the opportunities that Chile represents as an example of an economy of interest for investment and the business from Europe and other Latin American countries. The Invest in Madrid headquarters has been the setting in which Madrid Platform has announced that Chile will be the guest country in the 2023 International Business Hub, a role that is inaugurated this year at the event to highlight opportunities in each area of the region .

The Madrid Platform 2023 presentation meeting was inaugurated by Rodrigo de la Mota, executive director of Invest in Madrid, the foreign investment office in the Community of Madrid, who opened the session by highlighting their role as drivers of investment in the Community and active participants in Madrid Platform. Regarding the city of Madrid, Pedro González Torroba, General Coordinator of Economy, Commerce, Consumption and Partnership of Madrid City Council, spoke, recalling that MIA (Madrid Investment Attraction) stimulates the attraction and development of foreign investment. González Torroba recalled that “Madrid is in fashion”. It is one of the best positioned cities to compete with the big cities, as one of the most important in the world, according to rankings. Within European cities, it is a city that is growing, something very unique in the region. This growth is developed based on a sustainable plan for the future, which includes unique projects such as Madrid Nuevo Norte. He ended by recalling that the City Council has supported Madrid Platform as an Official Partner since its inception.

The Chilean Ambassador to Spain, Javier Velasco, took stock of the country’s main differentials. He recalled that more than 110,000 Chileans have recently come to live in Spain, and historically it is a destination territory for Chileans, where they integrate very well. Regarding the bilateral situation between Chile and Spain, there is a very interesting context for the development and international deployment of the country. Spain is the third investor country in Chile, because Chile is the benchmark for legal security in all of Latin America. This is a differential for more than 40 years, which has made it possible to build an economy open to the international market. This institutional solidity is complemented by a very good business permeability and employment. Mining and raw materials stand out among its exports, although the most relevant are its environmental capacities, so diverse that they make it a strategic country for sustainability in the world. The invitation to be a guest country will allow us to materialize that investment in Chile is an extraordinary opportunity. For his part, Gabriel Guggisberg, director of PROChile in Madrid, commented that they have been able to capitalize on entrepreneurship ecosystems and international investment, both in the mining, food, renewable energy, services and cultural industry sectors, to highlight other aspects.

David Gacía Nuñez, president of MWCC, spoke about the avant-garde urban solution projects that are turning Madrid into a model of a sustainable and innovative city. For the president of MWCC, “the creation of the Innovation Lab and the coordination with the Fundación Metrópoli and the Community of Madrid means making the city and the region a European benchmark in terms of urban design. Innovation Lab is a unique and pioneering project in Europe”. For Madrid Capital Mundial, Madrid Platform is a strategic partner for attracting international investment from Latin America. Since its inception, MWCC has actively supported this initiative that positions Madrid as a hub for generating business and an example of public-private collaboration. For her part, Tatiana Martínez, senior advisor and director of the Community of Madrid Urban Solutions Laboratory, explained how they are working on this public-private collaboration model to attract innovation from the world’s most important companies to the Madrid Nuevo Norte project. . “The objective is to incorporate the most innovative companies in circular economy, water management and sustainable drainage into this project for the growth of the city.” Innovation Lab is the largest Urban Solutions Laboratory in Europe, which is developed in the Madrid Nuevo Norte space itself, the largest urban regeneration project in Europe, with 30 years of genesis, which aims to be a global benchmark for its 360 sustainability : economic, social and environmental focused on the quality of life of the citizen.

Carlos Morales, founder and president of Madrid Platform, announced the main magnitudes of participation and the forecasts that the project manages as a vector of attraction and revitalization of companies and organizations that constitute the commercial corridor between Europe and Latin America. He announced that the program for the third edition is already well advanced, with more than 50 forums, seminars and workshops, as well as 20 investment agoras and hundreds of one-on-one meetings. He highlighted that the digital platform that Madrid Platform offers companies to connect all year round already has 1,200 companies and 3,000 users, with the aim of reaching 3,000 companies and 5,000 users in September of this year, coinciding with the third edition of the Hub business in Madrid. He also advanced the plan to export the “Platform model” to other continents, to develop corridors or business bridges similar to Madrid in America, Asia and Africa in the next three years. Madrid Platform is already the largest business meeting between Europe and America. It has already been recognized as one of the top three major events in 2022.

Madrid Platform was born to meet the need for a multisectoral natural meeting space for companies and institutions from Europe and Latin America and proposes the city of Madrid as a strategic link for both continents. The project, which has the active support of the Madrid City Council, is connecting SMEs from different countries to explore real opportunities for growth and internationalization through one-on-one meetings, investment forums, active networking and events with valuable content. It is preparing its third hybrid event (physical and virtual) for September 20-22 with the aim of promoting conversation with expert agents around the main topics of interest on the global agenda and, specifically, aspects that directly affect Ibero-American countries. and Europeans.

The second edition of Madrid Platform 2022 exceeded all expected figures with more than 3,000 in-person attendees and web visitors, 850 new companies and institutions, 60 countries represented, more than 300 potential investors, a program of meetings and debates with 88 simultaneous events in 6 simultaneous scenarios broadcast in Spanish and English where 413 panelists participated, 95 related organizations that have actively supported the event and have participated in the sessions, which has generated 1,400 business meetings and 23 investment forums. For this 2023 they hope to exceed all these figures by innovating the products, services and initiatives around what is already Madrid Platform.

Since its inception, Madrid Platform has received significant institutional support. In addition to the Madrid City Council, as the main promoter, the Community of Madrid and the Government of Spain collaborate with the Ministry of Industry, through its business revitalization organizations (ENISA, CESCE and ICEX), as well as the Ministry of Economy and Transformation Digital (Secretary of State for Digitization and Artificial Intelligence), as well as the Ministry of Foreign Affairs, the European Union and Cooperation, and the Ministry for the Ecological Transition and the Demographic Challenge. In addition, practically all the Chambers of Commerce, professional associations and business promotion organizations from all over the world have joined this ecosystem.

Europe and Latin America, as well as the main multilateral institutions such as the Organization of Ibero-American States (OEI), the Ibero-American General Secretariat (SEGIB), the Council of Ibero-American Companies (CEIB) and the Foundation of Young Ibero-American Entrepreneurs (FIJE), among others. As a strategic partner in the media, it has the active support of Europa Press and Radio Televisión Española (RTVE), as well as relevant public organizations such as Grupo Correos or the Fundación Deporte Joven. In the private sphere, it has partners such as GLOBALFINANZ, How2Go, CBRE, Almar Water Solutions, Ferrovial, MKTG Spain, Grupo Star, Compite, ANESE, CLM Digital Solutions, Fit Learning, Iberia, Extenda, Hotel Bastardo, Barrabés, Impact Hub, La Fundación Metrópoli, Chair of Competitive Social Transformation of the Complutense University of Madrid, Gregorio Peces-Barbara Human Rights Institute of the Carlos III University, among many other institutions and companies.