MWCC and IESE Business School have organized in the new headquarters of IESE Campus Madrid, the conference “Economic activation of Madrid through urban planning”. The event was attended by the Director of IESE’s Madrid Campus, Professor Jose Luis Suarez, who welcomed the attendees as well as presented the importance of the city’s main magnitudes and indicators, which position it as a leading capital in the world. Next, the Delegate of the Urban Development Area of ​​the Madrid City Council, Mariano Fuentes, explained the “Urban Planning Strategy for the Economic Activity of the City of Madrid”.

This initiative arises as a response to the current interest of local governments in the reactivation of urban productive uses, with the capacity to generate employment, to make a transition to a new digitized and decarbonized economy and to generate a new territorial balance where old industrial spaces and underutilized have a renewed role in the new geography of productive use.

The proposed strategies respond fundamentally to the objective of activating the areas of economic activity in the districts of Villaverde, Vallecas and Vicálvaro; the integrated impulse of logistics; and adjusting the role of some mixed fabrics and vacant land in peripheral districts of Carabanchel, Tetuán, FuencarralEl Pardo, Hortaleza, MoncloaAravaca and Barajas, through the commissioning of public land assets. In addition to these areas of action, some other areas of opportunity are identified and succinctly described in which sufficient maturity has not yet been reached to specify the framework of action or are linked to other decisions.

Four strong ideas for the urban strategy:

1. Redefine productive use and proximity services
2. Favor hybridization and urban improvement
3. Activate the Municipal Land Heritage to promote urban innovation
4. Development of documents for industrial areas and spaces of urban centrality

If you want to download the “Urban Planning Strategy for the Economic Activity of the City of Madrid”, click here