The Red Cross headquarters hosted the main event of the charity campaign ‘Juguetes por una Navidad Excelente’ (Toys for a Wonderful Christmas), an initiative promoted by Madrid Excelente in collaboration with the Red Cross, an organisation certified with the Community of Madrid's seal of quality, with the aim of ensuring that no child is left without a gift this Christmas. MWCC and its associates played a decisive role in this campaign.

The event, held in a warm and festive atmosphere, was attended by Silvia Valmaña, Director General of Children, Family and Birth Promotion for the Community of Madrid; Pilar Roy, President of the Spanish Red Cross; Elena Mantilla, Director General of Madrid Excelente, as well as representatives of the collaborating companies, including Madrid World Capital (MWCC), which is joining this initiative as part of its commitment to social impact and public-private collaboration.

The campaign has succeeded in mobilising Madrid's business community to donate new toys, selected according to quality criteria, with the aim of bringing joy to every home in the best possible conditions.

The involvement of Madrid Excelente and the participating companies has been crucial in making this initiative possible. This exemplary alliance demonstrates how collaboration between committed organisations translates into excitement and hope for many families, allowing Christmas to come to homes with a gift and with values.

Excellence is also manifested in the ability to share, to commit and to act alongside those who need it most. Thanks to the commitment of the certified companies that are part of this initiative, today we reaffirm an essential conviction: every child has the right to play, to receive a toy and to experience the excitement that is part of childhood.

At the end of the day, certificates of recognition were presented to the companies that have made this solidarity campaign possible through their commitment to the children of Madrid.

With this initiative, Madrid World Capital reinforces its commitment to a city that aspires to lead not only through economic excellence, but also through social responsibility, cohesion and the active involvement of Madrid's business ecosystem.